Marketing Manager
Job Description
Our client is a leading branding agency based in Dubai and as part of a contract they have with one of their Fintech clients in Abu Dhabi, they are looking to secure the services of an experienced Marketing Manager on a 4 month contract to cover maternity leave based out of their clients offices in Abu Dhabi. The Marketing Manager plays a pivotal role in shaping the marketing strategy and helping to drive the growth of a national financial initiative. This position involves developing and implementing innovative marketing campaigns, managing digital channels, and leveraging data analytics to enhance outreach efforts.
PERSONAL TRAITS
* Must be absolutely fluent in Arabic and English both written and spoken
* Must have a degree in Marketing
* At least 3 to 5 years experience in a similar role
* Knowledge understanding and experience of working in a fintech, financial services or semi government environment would be very highly regarded
* This is a hands on role so you must have a "can do will do" attitude
* The role is based in Abu Dhabi so you must be either located in Abu Dhabi or be willing to commute on a daily basis
* Since this is a maternity cover situation you must be able to "hit the ground running"
* Ownership, multi tasking and superb organisation are all essential skills for this role
* Handling freelancers and 3rd party agencies is an integral part of this role
Responsibilities Duties:
1. Marketing Strategy Development
• Lead the development and continuous refinement of the marketing strategy, aligned with company priorities and overall mandate
• Translate strategic objectives into clear, phased marketing plans with defined target segments, channels, and outcomes
• Ensure marketing strategy supports long-term positioning, platform adoption, community engagement, and behavior-change objectives
2. Brand Stewardship & Narrative Ownership
• Own the brand identity, narrative, and tone of voice across all marketing and communication channels
• Ensure consistent, credible, and values-driven representation
• Oversee brand guidelines and ensure adherence by internal teams and external partners
3. Campaign Planning & Execution
• Lead the end-to-end design, execution, and evaluation of integrated marketing campaigns (digital, offline, community, and partnership-led)
• Develop campaigns that drive awareness, engagement, and measurable shifts in financial knowledge, attitudes, and behaviors
• Ensure campaigns are evidence-based, culturally relevant, and tailored to priority audience segments
4. Content Strategy & Oversight
• Develop and oversee the content strategy across digital platforms, campaigns, events, and partner channels
• Ensure all content is clear, accessible, behavior-driven, and aligned with approved financial literacy frameworks
• Own the content calendar and quality assurance of all marketing materials
5. Digital & Platform Marketing
• Oversee marketing for the digital platform, tools, and journeys, ensuring clear user journeys and consistent messaging
• Work closely with digital, product, and UX teams to align marketing with platform functionality and user needs
• Support user acquisition, engagement, and retention through targeted digital initiatives
6. Partnerships & Stakeholder Marketing
• Collaborate with public, private, and third-sector partners to co-design and deliver co-branded campaigns and activations
• Ensure partner-led communications comply with brand, governance, and impact standards
• Support joint launches, announcements, and national-level campaigns
7. Community & Activation Support
• Support the marketing of community programs, workshops, and activations delivered through hubs, schools, workplaces, and partners
• Develop marketing toolkits and materials to enable consistent partner and facilitator promotion
• Ensure alignment between national campaigns and on-the-ground delivery
8. Budget Management & Resource Planning
• Develop and manage the annual marketing budget, ensuring alignment with strategic priorities and planned campaigns
• Track expenditures, manage forecasts, and ensure efficient use of resources in line with public-sector governance requirements
• Oversee agency and supplier costs, ensuring value for money and accountability
9. Performance Measurement & Insights
• Define marketing KPIs and success metrics aligned with awareness, engagement, participation,and behavior-change outcomes
• Monitor performance, analyze results, and translate insights into strategic recommendations
• Use data, user feedback, and partner inputs to continuously improve marketing effectiveness
10. Agency, Supplier & Quality Management
• Manage external agencies, creative suppliers, and media partners from briefing through delivery
• Ensure high-quality outputs, adherence to timelines, and compliance with approved scopes and budgets
• Maintain strong governance, documentation, and approval processes
11. Governance, Compliance & Risk Management
• Ensure all marketing activities comply with national policies, regulatory requirements, and internal approval processes
• Uphold accuracy, inclusivity, and responsible communication standards across all materials
• Identify and mitigate reputational and delivery risks related to marketing activities