Commercial Manager
Job Description
Our Commercial Manager is responsible for maximizing commercial performance, driving customer, partnership and people experience across multiple beauty stores.
What you'll need to succeed
- Excellent interpersonal and communication skills, with the ability to influence stakeholders at all levels
- Background in retail, preferably within the beauty industry; FMCG profiles may be considered with strong retail exposure
- Strong market awareness with a hands-on, field-oriented approach
- Demonstrated team leadership skills with a proactive and collaborative approach
- Proven commercial mindset with solid financial acumen to drive performance and deliver results
Responsibilities Duties:
- Drive execution of brand strategy across the network in alignment with overall objectives
- Partner with Marketing to ensure full rollout of marketing and customer experience initiatives
- Ensure adherence to brand guidelines, tailored to each market
- Align with Commercial teams on annual sales planning and target setting
- Monitor discounts, margins, and profitability to sustain business performance
- Track sell-out performance and stock levels, proactively managing shortages and risks
- Review orders and update Merchandising on stock status and potential gaps
- Analyze market trends, competitor activity, and performance insights
- Deliver data-driven commercial reports (quantitative and qualitative)
- Set and monitor individual and team sales targets across the organization
- Own and manage the brand P&L and overall financial performance
- Evaluate brand performance and recommend strategic actions
- Manage resources effectively within approved budgets
- Provide accurate and timely financial updates to management
- Develop, coach, and motivate team members to drive performance and engagement
- Monitor team performance and conduct regular feedback and appraisals
- Drive overall sales performance across the region
- Lead and develop a large retail team (direct and indirect reports)
- Ensure strong commercial and financial acumen across store operations
- Maintain strong market awareness with a proactive field presence
- Identify market opportunities and provide relevant market intelligence
- Foster cross-functional collaboration and initiatives
- Strengthen category understanding and overall business performance