Job Description

This is a senior operational leadership role for someone who can take ownership of the department, manage an existing team, improve systems and ensure marketing activity directly supports lead generation, sales outcomes and business growth.

The successful candidate will initially focus on commercial real estate development projects, including project launches, branding, digital campaigns, CRM workflows, lead management and sales support. Over time, the role is expected to develop and expand into other areas of the business.

7–10+ years of marketing experience, ideally across real estate development, property marketing, investment, technology, professional services or other high value commercial sectors
Proven experience leading a marketing department, marketing operations function or multidisciplinary marketing team
Strong background in lead generation, CRM workflows, digital marketing, campaign management and sales enablement
Experience managing property launches, commercial development campaigns or integrated marketing campaigns is highly regarded
Experience working with sales teams, senior management, agencies and external suppliers
Experience across a broader range of commercial or investment related marketing is advantageous
Ability to manage multiple brands, campaigns, projects and stakeholders at the same time

Skills and Capabilities

Strong understanding of CRM systems, lead pipelines, marketing automation and reporting
Experience with Meta Ads, Google Ads, LinkedIn Ads, SEO, email marketing, SMS marketing and performance marketing
Ability to review marketing copy, creative assets, campaign strategy and digital performance with a strong commercial eye
Strong leadership, communication, organisation and project management skills
Ability to create structure, improve processes and hold team members accountable
Data driven approach to marketing performance and decision making

Language and Communication Requirements

Native English speaker strongly preferred; candidates with exceptional written and spoken English fluency will also be considered
Must be able to write, review and approve high quality marketing copy, investor communications, sales materials, CRM messages, email campaigns and presentations in English
Must be confident liaising with senior management, sales teams, clients, agencies and external stakeholders
Chinese language skills are advantageous but not essential

Responsibilities Duties:

• Lead and manage the day to day operation of the marketing department
• Coordinate an existing team across social media, CRM, AI automation, chatbot management, website coordination and graphic design
• Direct freelancers and external platforms engaged for video and image content, ensuring output aligns with brand and campaign requirements
• Set clear priorities, deadlines, responsibilities and performance expectations
• Develop and manage marketing strategies for real estate development projects from initial planning stage through to completion
• Oversee digital campaigns across Meta, LinkedIn, email, SMS, property portals and other relevant channels
• Manage project launches, campaign planning, brand positioning, content direction, sales collateral and promotional activity
• Take ownership of CRM lead flow, including lead capture, assignment, follow up, automation, reporting and nurture sequences
• Work closely with the CRM and AI automation team to improve dashboards, chatbot workflows, lead ranking and customer journey automation
• Ensure every genuine enquiry is properly captured, followed up, tracked and reported
• Partner with the sales team to improve lead quality, response times, sales materials and conversion opportunities
• Review campaign performance, lead sources, cost per lead, conversion data and marketing ROI
• Prepare clear reports and recommendations for senior management
• Support future marketing activity as the role develops into other areas of the business
• Bring structure, accountability and commercial discipline to an existing team of skilled specialists
   

Key Skills:

Experiance Qualifications:

Benefits: