Associate Market Director
Job Description
A leading technology-enabled home services company offering on-demand household services.
Qualifications
- Atleast 8+ years of experience in marketing, growth, strategy, or consumer business
- Proven track record in customer acquisition, growth, user engagement, and revenue generation.
- Strong experience in consumer-facing businesses, preferably e-commerce, marketplace, technology, FMCG, consumer services or similar industries
- Strong analytical, problem-solving, leadership, and cross-functional collaboration skills.
Responsibilities Duties:
- Drive growth and user acquisition by developing strategies to acquire customers and increase repeat usage across service categories.
- Identify and launch new services, categories, and business models by using consumer insights, market research, and data to identify growth opportunities.
- Own key business metrics including orders, customer experience, profitability, and new revenue streams, working closely with leadership, product, technology, and data teams.
- Lead consumer marketing and content strategy, including social media to strengthen brand awareness and generate sustainable customer acquisition.