Digital Marketing Specialist
Job Description
We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate will have hands-on experience with SEO, social media, paid advertising, email marketing, content marketing, and analytics.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 10 years of experience in digital marketing or a related role.
- Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
- Experience with Google Ads and social media advertising platforms.
- Familiarity with Google Analytics and other digital marketing analytics tools.
- Strong analytical, communication, and organizational skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Creative mindset with a strong focus on measurable results.
Responsibilities Duties:
- Develop and execute digital marketing strategies aligned with business objectives.
- Manage paid campaigns across platforms such as Google Ads and social media advertising channels.
- Conduct keyword research and implement SEO strategies to improve organic visibility.
- Manage and grow social media presence across relevant platforms.
- Plan, create, and coordinate engaging digital content, including blogs, social posts, landing pages, and email campaigns.
- Monitor website traffic, campaign performance, conversions, and other key marketing metrics.
- Use tools such as Google Analytics, Google Search Console, and advertising dashboards to analyze performance.
- Conduct competitor and market research to identify new growth opportunities.
- Optimize campaigns based on data, A/B testing, and performance insights.
- Collaborate with designers, content writers, sales teams, and other stakeholders.
- Prepare regular reports on campaign performance and ROI.
- Stay up to date with digital marketing trends, algorithms, tools, and best practices.