PR Executive
Job Description
To lead the strategy, planning, and execution of long-form content for the personal brand and The Group across YouTube, editorial platforms, and campaign-level storytelling initiatives. The role is responsible for developing high-retention, high-impact content formats that drive audience growth, strengthen brand positioning, and support long-term engagement through strategic storytelling and content planning.
Skills & Competencies
Functional Skills
• Public Relations and Media Communication
• Press release and corporate communication writing
• Influencer and stakeholder relationship management
• PR campaign planning and execution
• Media monitoring and reporting
Behavioral Competencies
• Strong networking and interpersonal skills
• Professional communication and presentation ability
• Proactive and creative mindset
• Ability to work under pressure and tight deadlines
• Strong coordination and relationship management capability
Qualifications & Experience
Education Bachelor’s degree in PR, Communications, Journalism, Marketing, or related field
Experience 3–5 years of PR experience, preferably handling personal brands, influencer PR, or premium/luxury brands
Certifications PRCA, CIPR, or MEPRA certifications preferred
Responsibilities Duties:
* Develop and execute PR strategies aligned with business and branding objectives.
* Draft and distribute press releases, media kits, announcements, and communication materials.
* Build and maintain relationships with journalists, media houses, influencers, agencies, and industry stakeholders.
* Secure media placements, interviews, podcasts, speaking engagements, and editorial features.
* Coordinate PR campaigns, collaborations, and event-related media activities.
* Monitor media coverage, public sentiment, and brand reputation across channels.
* Work closely with marketing and content teams to ensure messaging consistency.
* Track PR KPIs including media pickup, share of voice, earned media value, and sentiment analysis.
* Support crisis communication and reputation management initiatives when required.
* Prepare PR performance reports and media coverage summaries for management review.